About Crave
We help recipe creators turn vertical video into shoppable pages—so every view can drive affiliate earnings.
Our mission
Recipe creators deserve a link-in-bio built for how they actually work: video-first, ingredient-focused, and wired to the affiliate links they already use. Crave is that home base—a focused page where followers watch, shop ingredients, and discover more of your content.
We're building in the open with early creators, onboarding in batches, and learning what makes a recipe page feel native on mobile without sacrificing the tools you need to earn.
What we're building
- A vertical video feed that feels like the platforms your audience already uses
- Timed ingredient highlights synced to your recipe videos
- Your affiliate links, socials, and newsletter in one place
- Simple pages you can share from any bio or caption
The team
Crave is a small team obsessed with food content and creator tooling. We're based in the U.S. and working closely with recipe creators on TikTok, Instagram, YouTube, and beyond.
Want to follow along? Check the blog for product updates and creator stories.