Recipe videos you can actually shop from
Crave sits behind a creator’s link in bio—watch short recipe videos, save ingredients, and open shop links without leaving the moment. Built for high-intent viewers and the creators who earn from every click.
Watch & Shop
Watch the recipe. Tap what you need. Buy in the moment.
You clicked a link in someone’s bio—you’re ready to cook or buy, not hunt through a static menu. Crave keeps you in the video while ingredients appear on screen. Save items for later or open shop links when you’re ready—no app install.
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Vertical video, like you expect
Scroll through shorts or open one recipe—feels like the platform you came from.
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Ingredients on the video
Timed callouts highlight what’s in the recipe while it plays—no pausing to read a list.
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Save & shop when you’re ready
Tap an ingredient to open the creator’s shop link, or save for later on this device.
Demo pages use sample affiliate links for illustration.
For Creators
Your link in bio should sell the recipe—not bury it
Generic link trees weren’t built for recipe video. Crave is a focused home for your vertical posts: a profile grid, full-screen playback, and shoppable ingredients synced to each video. Wire your own affiliate tags and keep every commission—Crave is the storefront, not the middleman.
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Video-first profile
A grid of posts that looks like your TikTok or Reels—fans pick the recipe, then shop in context.
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Timed ingredient highlights
Pop-ups appear when each ingredient is on screen—higher intent than a link list below the fold.
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Your affiliate links, your earnings
Amazon, DTC, or any partner URL per item. You keep 100% of commissions; we charge for the tool.
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Built for link-in-bio traffic
Optimized for mobile visitors from Instagram, TikTok, and YouTube—where your highest-intent fans land.
Join the creator waitlist
We’re onboarding food & recipe creators in batches. Get early access, a personalized demo page, and first notice when you can claim your profile and plug in your own affiliate tags.
Early access · Onboarding in batches · No spam